Most recently having a mobile website as a companion site to your regular website has become imperative in the online world.

Mobile websites are designed to be simple and easy to navigate for the mobile user. Less is more when it comes to mobile sites as they take into consideration and accommodate for the small amount of “real estate” that is available on mobile devices.  They also make thumb navigation a breeze.  Small and large businesses alike should make it easy for new and current customers to do business with them.

One of the most important things you can do for your business is ensure that you are listed and ranked well in Google Places as well as other important and local online directories. 25 years ago, it was the Yellow Pages directory that was imperative you were listed in. Today, it's the internet, and primarily Google.

Why Mobile Websites are so Important to Your Business

• • Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and increase sales, but a bad mobile experience can drive your customers to your competition. (Sources: Compuware, “What Users Want from Mobile,” 2011)
• The numbers: 57 percent of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40 percent of consumers will go to a competitor’s site after a bad mobile experience (Source: Compuware, 2012)
• • Google reports that 40 percent of mobile searches have local intent, up from 33 percent 18 months ago.
• • A third of all mobile searches are local with 61% calling and 59% actually visiting your business after the search – your future customers are searching for your type of business, located close to where they are RIGHT NOW! (Source: Google’s howtogomo)
• • It has been predicted that by 2013 more people will access the Internet through their mobile devices and tablets than laptops or desktops, according to Gartner.com
• • 81% of people prefer a mobile site to an app for researching prices and 50% of mobile searches lead to a purchase. (Source: Google’s howtogomo)
• • 71% of users expect your site to load just as fast from a mobile as it does from a desktop. (Source: Google’s howtogomo)
• • A mobile website can help with your rankings in the search engines for your “desktop” website. A poor mobile website (or none) can hurt your rankings.
• • Important search engines now use local results even when the user doesn’t even ask for a location specifically.
• • Mobile websites offer your visitors a simpler version of your website that is easier to navigate and will give customers a better web experience. People who are on the go using their mobile devices want websites that are very easy to navigate and load fast. If your regular desktop website is still cumbersome to navigate and not mobile, your potential customers will hit the back button and go to a website that IS easily navigated, your competitors. Don’t lose customers by not being prepared with a mobile website. Make finding and getting information about your business easy for your new customers.
• • 79% of businesses on the web do NOT have a mobile optimized site. Be the leader in your industry quickly and gain customers and businesses before your competitors. (Source: Google’s howtogomo)
• • If you don’t have a website, you can still be listed in most search engines. Your competition will have the advantage if they have a website and you do not, but you can still gain new customers by just being listed. We do recommend a website for all small businesses so that you can benefit and be competitive.
• • People use their thumbs to navigate with a mobile device. Mobile enhanced websites take this into consideration. Your regular website on a mobile device will probably be harder for your prospective customer to gain the information they seek.

 

 

You want to make it as easy as possible to do business with your company. You can accomplish this easily and very affordably with a mobile version of your website. You can't afford not to.